As Tiger Woods prepares to putt on the 18th green this weekend at the British Open, he will assess many variables: the speed of the green, the grain in the grass, the wind, the slope, even the moisture underfoot.
But there is one thing about Woods at the 138th British Open that has been set in stone for more than a year: the color and design of his shirt, pants and hat.
For Thursday’s first round, his shirt will be navy and striped. It will be a bright coral color Friday and white with a stripe Saturday. And Sunday, Woods will wear a new, textured red argyle shirt with black pants.
Golf is notoriously fickle, yet golf apparel manufacturers leave no marketing opportunity to chance. What Woods wears each day at every major championship this year has been scripted for him by his sponsor Nike since last summer. To ensure that retailers have a new design or color modeled by Woods on their shelves this weekend, Nike had its first meetings about Woods’s 2009 British Open wardrobe 17 months ago.
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Monday, July 13, 2009
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